3 Things Every CMO Needs To Know About Chat Bots

In case you haven’t noticed, chatbots are having a moment right now. It’s easy to see why.
Chatbot building tools make them easy to try for free.

A Bit of Background
In their simplest form, chatbots help brands deliver intimate, one-to-one engagement, at scale. Bots are all about creating interactions that feel personal instead of transactional. It’s an approach that isn’t lost on discerning millennial and Gen-Z consumers who value uninterrupted, genuine user experiences over those that seem forced or too self-serving. Plus, bots live in mobile messaging apps—the fastest growing online sector within the social landscape over the past five years.
Brands can no longer afford to ignore mobile messaging apps as a viable marketing tool. The race for real estate in the mobile messaging world has intensified even more recently, with Apple teasing the introduction of its iMessage app store. This would put the company on pace to better compete with the likes of WeChat, WhatsApp, Snapchat, and even Facebook Messenger.
ChatBot expert Murray Newlands and founder of bot tool Chattypeople commented that “Where 10 years ago every company needed a website and five  years