Facebook Will Hold Its Annual Meeting June 1

Facebook announced that it will hold its 2017 Annual Meeting of Stockholders Thursday, June 1, at 11 a.m. PT at the Pullman San Francisco Bay, 223 Twin Dolphin Drive, Redwood City, Calif. Shareholders will vote on the following: Re-electing the company’s board of directors: Marc Andreessen, Erskine Bowles, Susan Desmond-Hellmann, Reed Hastings, WhatsApp co-founder Jan…

BuzzFeed Is Now Fine With ‘Millennials’

While BuzzFeed may be considered the millennial-focused site that started it all, the publication, like the demographic itself, was not into the term. The entry for millennial in the style guide BuzzFeed published in Feb 2014 came with the following guidance: millennials (avoid using this term when possible; otherwise, generally use twentysomethings, twenty- and thirtysomethings,…

Facebook Just Threw a Monkey Wrench at a Big-Time Spam Ring

Facebook announced the disruption of a major spam operation that had been filling the social network with fake likes and comments. Shabnam Shaik, a technical program manager on Facebook’s protect and care team, provided the details in a Facebook Security note, saying that the accounts involved were located in countries including Bangladesh, Indonesia and Saudi…

What If Everybody Operated Like United Airlines?

Phone video captured a United Airlines passenger being dragged off an airplane for refusing to be bumped after he had boarded. The airline said the flight was overbooked, highlighting the practice of selling the same seat twice. Why can’t the rest of us do the same thing? Cartoon by Ted Rall.

A Downtown Loft Development Steeped in the Glory Days of Print Newspapers

There are six floor plans available at 715-17 Locus Ave. in downtown Des Moines. All of them named in honor of the business that previously occupied the 14-story highrise space now known as R&T Lofts. Fittingly, the most expansive plan, a 2 Bedroom/2 Bath unit laid out over 1,172 square feet, is called Above the…

8 Video and Social Marketing Stats That Got Our Attention This Week

It’s been an unusually strong week for video and social media data points, especially if you are Facebook Inc. Check out the eight stats that grabbed our attention in recent days: 1. Imitation works Instagram has been relentlessly copying Snapchat’s video features in recent months, and that strategy appears to have worked. Instagram said it…

Sprint Just Made a Whole Show About People’s (Supposed) Obsession With Paul Marcarelli

It’s the switch that keeps on giving. Sprint has gone all in with Paul Marcarelli, the spokesman who used to ask “Can you hear me now?” for Verizon but switched to Sprint in ads that premiered last June. Now, in partnership with Onion Labs, it’s released a six-part satirical news-magazine show exploring people’s ridiculously extensive…

How CBS and Survivor’s Producers Handled This Week’s Outing of a Transgender Contestant

Even in its 34th season, Survivor is still capable of some jaw-dropping twists. And one of the show’s biggest came during Wednesday’s episode of Survivor: Game Changers, in which Jeff Varner, who was frantically trying to avoid being eliminated during the Tribal Council, outed fellow contestant Zeke Smith as transgender. The context around that shocking…

Here’s How to Add Multiple Accounts in the Twitter App

Do you have multiple Twitter accounts–perhaps one for personal use and another for business? Did you know you can access multiple accounts within the Twitter application and quickly switch between them? Our guide will show you how to add multiple accounts to the Twitter app. Note: These screenshots were captured in the Twitter app on…

How Often Do You Think About Your Door? This Agency Hopes to Change That

Doors. We touch them and walk through them multiple times a day, but they aren’t something we think all that much about … unless one doesn’t open properly, or worse, slams in our faces. For its client Diplomat, a door supplier, Swedish agency Det faced a challenge: How do you make people care enough about…

Facebook Keeps the Pressure on Fake News With a Purge of Fake Accounts

Facebook is keeping the pedal to the metal in its battle against fake news, announcing steps to crack down on the fake accounts that share much of this content, and running full-page informational ads in French newspapers prior to that country’s upcoming presidential election. Shabnam Shaik, a technical program manager on Facebook’s protect and care…

How an Ad Agency Got Major League Baseball to Put Spanish Accents on Its Jerseys

Some 27 percent of Major League Baseball players are Hispanic. Ironically, though, Latino sports fans don’t tend to care much about baseball, and there isn’t a clear way to recognize how culturally diverse the sport is. So, in a project that took two years to prepare, the Major League Baseball Association worked with Austin-based LatinWorks…

Here Are Some More Ninth Annual Shorty Awards Brands and Organizations Winners

The Ninth Annual Shorty Awards will be presented in a ceremony at the PlayStation Theater in New York’s Times Square April 23, and more winners in the brands and organizations categories were revealed Friday. The Shorty Awards–which “recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest…

The ACLU Is Writing the First Amendment in Arabic on Billboards as a Rebuke to Trump

A bold new out-of-home campaign for the American Civil Liberties Union in New York’s Times Square and Washington, D.C., aims to remind viewers that the U.S. Constitution protects every individual’s right to freedom of speech and religion–no matter what Donald Trump says. The First Amendment to that document reads, “Congress shall make no law respecting…

4 Ways to Connect Social to Your Business

Too often, social media is treated dismissively as a cursory marketing channel. In typical, high-level marketing dashboards, progress in social is measured as an increase in the number of followers or post engagement over time. But when mixed with other data sources, social media can tell a much more interesting story. At the recent Gartner…

U.K. Grocery Chain Apologizes for Insensitive ‘Good Friday’ Newspaper Ad

In the annals of questionable newspaper advertisements, it’s not the most offensive bit of copywriting committed to print. Still, enough to cause problems for supermarket giant Tesco ahead of today’s religious holiday. RE fail @Tesco. pic.twitter.com/O84NRP0LsO — Richard Coles (@RevRichardColes) April 13, 2017 From a report by Christian Today editor Ruth Gledhill: The ad was…

Virool Just Launched a Programmatic Marketplace for Vertical Video Advertising

There’s now an advertising marketplace specifically for vertical video. Virool, a programmatic video platform based in San Francisco, has created a vertical video marketplace for programmatic ads that lets brands and agencies buy space with publishers using the increasingly popular format. Through a partnership with BidSwitch, brands can directly connect to 150 demand-side platforms and…

Tribune Media Scraps Planned Digital Site, Lays Off Employees

Fewer than two weeks before the planned launch of a new digital site, Tribune Media decided instead that it is, in the words of interim CEO Peter Kern, “taking another step in the strategic review process, reorganizing our centralized digital operation and fully integrating it into Tribune Broadcasting.” To translate: the organization is scrapping its…

Twitter Is Celebrating National Park Week With a Hashtag-Triggered Emoji

The U.S. National Park Service may not be faring so well under the administration of President Donald Trump, but Twitter is showing park rangers some love. Twitter users who tweet with the hashtags #FindYourPark or #EncuentraTuParque during National Park Week–April 16 through 24–will unlock a special park ranger emoji. Your official National Park Week hashtags…

Here’s How YouTube TV Is Doing One Week in Among Cord Cutters

YouTube TV has been widely available for seven days now, and 147,300 smartphone and tablet users have downloaded it so far, according to mobile-data company Apptopia. Seventy-three percent of those consumers have downloaded the app via Google Play. Adweek reached out to Google, YouTube’s parent company, for comment on the numbers, but the digital giant…

RPA Takes a Deep, Artsy Dive in Latest Campaign for the Newport Beach Film Festival

To promote the 18th annual Newport Beach Film Festival, RPA floats an elusive campaign awash in dark, brooding imagery. “Go Deeper,” a short film directed by Jed Hathaway, combines live-action elements with stop-motion techniques to follow a bottled message on a strange journey through the magical, murky depths. Our story opens and closes on a…

Havas Media Names Its First Global Chief Operating Officer

Havas Group has hired longtime agency veteran Peter Mears to oversee its global network of media agencies in the newly created role of chief operating officer. He will now oversee the operations of all Havas media offices around the world, supporting local leadership and contributing to both client strategy and new business efforts. Mears reports…

Bloomberg Drives a Data-Journalism Truck Through Fast and Furious Franchise

Imagine for a moment data journalism as a big open highway. And roaring down it, at high and playful speeds, Bloomberg staffers with names like Chandra, Mira, Kurt and Kyle. The result is “The Stats of the Furious.” Compiled by those aforementioned four and 11 Bloomberg colleagues, the feature tabulates every conceivable on-screen metric of…

Think Parenting is Tough? SickKids Shows How Much Tougher It Can Sometimes Be

For Mother’s Day this year, Cossette created a heart-wrenching piece of work that illustrates how tough it is not just to be a mom, but to be one with a child who is critically ill. You won’t find a cheery “Baby Love”-type song here to temper the difficulty. “SickKids VS: MomStrong,” created for Canada’s SickKids…

Pokemon Go Is Celebrating Spring With Its Eggstravaganza Event

Niantic revealed the latest in-game event coming to Pokemon Go. Titled the Pokemon Go Eggstravaganza, the egg-themed event will allow players to find a greater variety of Pokemon when hatching 2km eggs and receive more Pokemon Candy for every Pokemon they hatch. During this event, players will also earn double experience points for every in-game…

LinkedIn Just Added Several Ways to Make Messaging Easier

LinkedIn continues to roll out updates, focusing on its messaging features Thursday. The professional network introduced changes that allow users to send messages from anywhere on its desktop site, and it also began providing relevant suggestions for who users looking for new jobs should message (pictured above), based on mutual connections, as well as quick…

Which Real-World Issues Are Twitter Users Discussing? (Study)

Social media has become a destination for reading and aggregating news and spirited discussion for many internet users. While fake news has infected the environment, plenty of users are still able to have genuine conversations. A study from SOAS University of London explores the most popular topics on Twitter, as defined by an official United…

Instagram Stories Is Finally Bigger Than Snapchat After Copying Many of Its Features

After months of relentlessly copying Snap Inc.’s features for its own version of vertical video, Instagram says it now has 200 million people using the Stories feature on a daily basis. Today, the Facebook-owned platform announced the latest total, putting it ahead of Snapchat’s own official count of 158 million. (Snap Inc. reported the total…

Lesley Stahl Highlights an Author Who Always Makes Her Laugh

amazon.com It’s always fun to read New York Times chats with famous personalities about their favorite books, especially when summer beach-reading season is just around the corner. A few weeks ago, for T magazine, actor Viggo Mortensen ran down some very heady choices. Now it is the turn of veteran CBS reporter Lesley Stahl. When…

Student Journalist Embraces the Power of Positive NYT Thinking

thepioneeronline.com Among those taking part in this year’s Student News Editors Workshop, held at The New York Times April 7 and organized in partnership with the Council of Independent Colleges (CIC), was Louis LaVenture. He is the editor in chief of northern California student newspaper The Pioneer, which reports on all matters related to CSU…

Here’s How Pharma Brands Are Succeeding With Live Videos

One of the biggest content marketing trends in 2016 was the use of Facebook Live videos. Brands across sectors used this channel to provide audiences with interesting and valuable content. Surprisingly, use of this innovative video format even included pharmaceutical brands, which traditionally have been cautious about their social media presence. Why live videos? Live…

Pop Lands a Keanu Reeves Comedy Series and Syndicated Rights to The Goldbergs

Pop, which targets “modern grown-ups” in their 30s and 40s who are nostalgic for ’90s programming and stars, has landed its biggest ’90s celebrity yet as part of its new upfront slate–Keanu Reeves. The actor, who starred in ’90s hits like Speed, Point Break and The Matrix, and made a comeback with the John Wick…

Advice for Young Creatives: 4 More Top Advertising Veterans Share Their Secrets

“What you have to say, and what you have to offer, is enormously valuable.” That’s not something young people in advertising hear very often, but it’s something Cindy Gallop tells them all the time. Our “Advice for Young Creatives” video series continues today with four more top advertising veterans–Gallop, Javier Campopiano, Leo Premutico and Peter…

How ATTN: Is Attracting Companies Who Want to Produce Socially-Minded Branded Content

With the ability to reach tens of millions of people with a single video, issues-based media company ATTN: has caught the attention of production companies looking to effectively reach a wide audience. Founded in 2014, ATTN:’s coverage can range from the daily struggles that Syrians face to how everyday people talk about the “friend zone.”…

Condé Nast Is Hiring a Snapchat Team to Crank Out More Discover Content

Cond? Nast is hoping to find millennials on Snapchat. After inking a deal with Snapchat to create stories–the strings of photos and videos curated at venues–around events like Vanity Fair’s Oscar party in October 2015 and setting up a permanent Discover channel for Vogue, the New York publisher is making a bigger bet on mobile…

Is Instagram Advertising The Right Social Media Platform For Your Brand?

Instagram is one the most popular digital advertising platforms now. By looking at costs, ad formats and targeting options, and learning a bit more about the Instagram user-base, it’s possible for you to come to an informed conclusion about whether the platform is one that will work for your brand.

At Age 87, Newspaper Delivery Man Mel Rulison Finally Retires

In these waning days of print newspapers, it’s easy to forget an ingredient that was once paramount: the reliability of the individual delivering them. In that regard, few can hold a stack to Mel Rulison, who retired this past weekend after 57 years as a delivery man for Gloversville, N.Y. newspaper The Leader-Herald. During that…

Facebook Launched a Stand-Alone Site for Moments, But Why?

Facebook launched a stand-alone web version of its Moments application, but the website’s main purpose appears to be prompting users to download the app. Sarah Perez of TechCrunch reported that the Moments site enables users to see albums they have created and who those albums have been shared with, it doesn’t do much else. Perez…

Social Commerce Is Primed to Go Mainstream (Survey)

With social networks expanding their offerings and marketers increasing their investment, social commerce seems primed to go mainstream. Digital commerce consulting firm Sumo Heavy Industries surveyed more than 1,000 social media users to explore the consumer side of the market and why they might be ready to shop on social. As social media has matured,…

How to Produce More Personalized Video by Breaking the Fourth Wall

Brands that break the fourth wall with their video content are personally connecting with their audiences in powerful ways. Takeaways: Companies like Peloton are changing the game with highly personalized, live video content. Live video is a powerful tool for humanizing your content. Personally connect with your audience by breaking the fourth wall with your video…

Gothamist and DNAinfo Editorial Staff Agree to Unionize

Just before DNAinfo announced last month it was purchasing Gothamist, the publication laid off a number of staffers, a bad omen for the merging of two newsrooms, an act which often comes with its own layoffs. And just last week, in fact, there were four more layoffs, according to The New York Times. Faced with…

An Exhibit of Self-Portraits Taken During a Photographer’s Years as a Heroin Addict

grahammacindoe.com Last week, a notable photo exhibit opened at the Scottish National Portrait Gallery in Edinburgh. Titled “Graham MacIndoe: Coming Clean,” it features artifacts from the darkest years of the New York-based photographer’s life. From the show notes: MacIndoe’s series of self-portraits confronts his addiction to heroin in a group of photographs that are graphic,…

Why Sexism Doesn’t Sell: Demeaning Imagery in Marketing Is Never Harmless

Dear Mr. Hardee, Here is something I thought I’d never say–thank you for your most recent ad. For a long time now, we’ve been trying to tell you that your sexism doesn’t sell. That your ads are gross and demeaning and do not reflect well on your company or your leadership. That as women and…

How Long Will National Brands Stay Away From The O’Reilly Factor?

Fox News has seen national advertisers flee The O’Reilly Factor since its April 3 broadcast, two days after the The New York Times published a story about O’Reilly and the network paying settlements to five women who had accused the host of sexual harassment. In fact, according to a study by Kantar Media, the amount…

Facebook Messenger Now Has More Than 1.2 Million Monthly Active Users

Facebook Messenger keeps adding users along with new features as vice president of messaging products David Marcus announced that the application now has more than 1.2 million monthly active users. Other Messenger MAU milestones include: 1 billion, July 2016 900 million, April 2016 800 million, January 2016 700 million, June 2015 500 million, November 2014…

Pasted Photo Collage App Officially Launches on iOS

Spruced officially launched Pasted, a photo collage application on iOS. Rather than creating standard collages, with photos placed on a grid, the app cuts pictures into interesting shapes and allows users to customize their collages before sharing them to social media. As reported by TechCrunch, the app was the idea of James Mercer, lead singer…

LG’s New Smartphone Takes Abuse From Meatballs, Milk and More in Heat’s Global Ads

To tout the advanced features and durability of its new G6 smartphone, LG takes a hands-on approach in a series of playful ads created by Heat. Each commercial presents the device front and center, positioned literally in the middle of the shot, manipulated by various hands. And of course, there’s the occasional meatball smashing into…

Studio71 Will Be the First to Stream Its NewFront Presentation

Studio71, a multichannel network that works with some of YouTube’s most popular creators, is approaching this year’s NewFronts in a brand new way. Instead of bringing media buyers and reporters into an event space this year, they will stream their NewFront presentation. NewFronts are an annual event for new media publishers and creators to show…

Snap Advertisers Can Now See If Their Ads Increase Foot Traffic

As Snap looks to build out an advertising business to rival Facebook’s and Google’s, the app is launching a new location-based product that lets businesses see whether people go to stores after seeing advertisements. The new ad product, Snap to Store, looks at the number of people who go to a store within one week…

Brooklyn’s Big Spaceship Expands Its Executive Team With New Design and Data Leads

Big Spaceship has expanded its leadership with the arrivals of Tim Ferris as head of analytics and Harry Garcia as executive design director. Ferris will be tasked with growing the independent, Brooklyn-based digital agency’s data offering, utilizing analytics to uncover cultural insights to drive client marketing and product development. In the role, he will work…

Facebook’s F8 Conference Now Has Its Own Messenger Chat Bot

Facebook debuted chat bots for Messenger at last year’s F8 developers conference, and F8 2017 will feature its own dedicated chat bot. Manager of product support operations Jeff Gilmore introduced the Messenger F8 Bot in a blog post, saying that it will go live on the morning of April 18. F8 2017 is set for…

Report: Time Inc. Receives Preliminary Offer From Meredith Corp.

Via Reuters reporters Lauren Hirsch and Jessica Toonkel, some good news and bad news for Time Inc. shareholders. The bad news is that Meredith Corp.’s preliminary offer is below Time Inc.’s preferred deal-valuation threshold. The good news is that negotiations have only just begun. From today’s Reuters exclusive: While Time Inc. is looking to sell…

The New York Yankees Are Social Media’s Champions During the Season’s Opening Week

Loved or hated, but not ignored: The New York Yankees boasted the largest audience size across Facebook, Twitter and Instagram in social marketing firm Unmetric’s analysis of Major League Baseball teams during the season’s opening week, April 2 through 9. Unmetric examined its cross-channel reports for the period of April 2 through 9, and it…

Why Nextdoor Believes It Can Be Social Media’s Next $1 Billion Advertising Machine

Nextdoor is an online communities platform that essentially combines classic message boards with Craigslist. The startup spent its first five-and-a-half years building a sizable audience of social-media patrons who are more interested in what’s going on down the street than what friends are up to in other time zones. With the possibility of getting to…

Facebook and the Poynter Institute Teamed Up on the Facebook for Journalists Certificate

Facebook and the Poynter Institute teamed up to create three-course curriculum the Facebook for Journalists Certificate. The three courses focus on making it easier for journalists to incorporate Facebook and Instagram into their work, including newsgathering, storytelling and engaging with followers, and they include product knowledge from the social network, case studies, and tips from…

Correcting Another Melania Trump-Daily Mail Detail

In a now-retracted Aug. 20, 2016 Daily Mail article about Melania Trump, reporter Natalie Clarke wrote at one point that, ‘The first [magazine] cover Melania did was for the April 1996 edition of Spanish Harper’s Bazaar.’ That tidbit, a minor detail alongside much larger contentious claims about Trump’s early days as a model that were…

5 Things Marketers Must Look for in a Perfect Instagram Takeover

Instagram what-now? There might be some confusion as to what exactly constitutes as an Instagram takeover, but the method has been around for some time. Allowing social media influencers to take over your Instagram account for a period of time is smart tactic for certain brands. However, there’s been just as many brands who have…

Want to Go Viral? Try Being Nice

A bunch of kids are playing basketball. The ball bounces in front of a nearby house, and the boy fetching the ball looks up to see another boy his age. This boy is in a wheelchair. “Hey,” says the boy. “Hey,” answers the kid in the wheelchair with a nod. What happens next is surprising,…

The&Partnership Announces Its New Chief Strategy Officer After Some Big New Business Wins

The&Partnership announced today that it has hired Shobha Sairam as the agency’s new chief strategy officer. The news is effective immediately, as Sairam has been with the agency for roughly two months now. In her role, Sairam will be responsible for managing strategy for clients across the agency, including some of The&Partnership’s newest clients such…