With the introduction of a new algorithmic based feed, and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience?
The answer is hashtags.
The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers, using hashtags is one of the easiest ways to grow your audience within Instagram. However, it only works if you take the right approach.
Sprout Features Mentioned in this post:
Instagram analytics report
Social media monitoring
Instagram competitors report
Why You Need to Use Hashtags
The first step to using hashtags to grow your audience is to understand the way they work within Instagram. When you go into the search feature of Instagram, you’ll notice you can search by top content, hashtag, people (username) and places.
Instagram uses hashtags to categorize content. A great analogy is to think of how you