Cash-back shopping platform Ibotta announced the release of its app-to-app marketplace, which allows shoppers to earn cash-back rewards by making purchases within supported mobile applications.
The launch partners for Ibotta’s app-to-app marketplace include Boxed, Caviar, delivery.com, DoorDash, Drizly, Groupon, Hotels.com, Jet and Spring. With this program, Ibotta users can earn cash-back rewards from these retailers by making purchases in their mobile apps.
As examples, a user can earn a 5 percent cash-back reward from Jet and a 15 percent cash-back reward from Boxed.
When a user activates one of these cash-back rewards in Ibotta, they will be sent directly to the retailer’s app, where they can make a purchase. If the user doesn’t have the retailer’s app installed on their device, they will be directed to the app store to download it. Contextual commerce company Button powers the app-to-app deep-linking experience for Ibotta.
Once a user makes a purchase in a supported retailer’s app, Button will verify the user’s Ibotta rewards.
In a statement, Bryan Leach, founder and CEO of Ibotta, commented:
More people than ever before are making purchases through mobile apps as a convenient way to shop right from their smartphones, but until now, there hasn’t been a way to save on those in-app purchases. Now, shoppers can unlock offers through Ibotta before they shop on other apps, and automatically earn rewards whenever they book hotel rooms, order food delivery, purchase concert tickets and more.