TBWA, MADE, Abia start branding campaign to grow Aba-made shoes, other products

TBWA Concept, an advertising and public relations outfit in conjunction with Market Development in the Niger Delta (MADE), a DFID sponsored project and the Abia State Government, has initiated a branding campaign programme, geared towards authenticating shoe, belt, bags and trunk box products made in Aba.  The branding campaign is the second phase of the…

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Author: GODFREY OFURUM, Aba