Worldpay demos system for making payments inside virtual reality worlds

With virtual reality (VR) seemingly infiltrating every facet of our lives, from movie theaters and theme parks, to TV broadcasting and internet searches, it’s only a matter of time before companies figure out ways to make it easy for people to pay for things while immersed in their virtual worlds. And this is something Worldpay…

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Social Media Metrics: How to Choose and Track What Matters

Interested in building a dashboard to track key social media metrics? Wondering which data and metrics to include? With a little strategic planning on the front end, you can select and track meaningful metrics that relate to your business goals. In this article, you’ll discover which metrics to track and how to organize them into…

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Innovator's Challenge: Marketing Beyond Your Means

In the scramble to stand out, a lot of brands go about it the wrong way. With the best intentions, they focus on overly produced content, supported by irrelevant influencers in posts that scream at consumers, instead of converse with them. So what can brands do to get ahead of the social game? Read the…

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Ken Kurson Resigns as Editor in Chief of the Observer

Ken Kurson has resigned as editor in chief of the Observer and is joining the corporate world as senior managing director at global advisory firm Teneo. “I want to thank Jared Kushner for giving me the opportunity of a lifetime,” he wrote in an email to staff, referring to the Trump advisor and son-in-law who……

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From a Central American Bagel Shop to Journalist of the Year

The San Diego Journalist of the Year has been announced. Morgan Cook, an investigative reporter with the Union-Tribune, will be feted later this year at the 2017 banquet of the local chapter of the Society of Professional Journalists (SPJ) for her dogged work: Cook’s first story came last April after she found a letter posted……

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Facebook Outlines the 3 Steps It Will Take to Address Viewability

Facebook execs offered a peek at how the social giant approaches measurement during a news conference today that included an update on its upcoming audit with the Media Rating Council. Facebook also announced its new measurement science center in New York, which Adweek had a first look at this week. In February, Facebook said it……

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Apple Again Tops Kantar Media’s List of the 5 Biggest Spenders on New TV Ads

Last week saw an overall increase in spending on national broadcast campaigns. Advertisers spent nearly $848 million compared with a little over $822 million the previous week, according to Kantar Media. Spending on placement for new creative also rose, from just under $89 million to nearly $122 million. Advertisers spent more on placement during the……

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BuzzFeed Has More Than 4 Decades-Worth of Federal Payroll Records, and It’s Sharing

In an achievement brought on by the patience-testing work of filing a FOIA request, BuzzFeed has received the payroll records of federal employees dating back to 1973. That’s almost 30 gigabytes of info comprising “hundreds of millions of rows,” according to BuzzFeed News reporter Jeremy Singer-Vine, who writes that the information comes out of two……

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Twitter for Apple TV Now Supports Live 360-Degree Videos

Twitter for Apple TV became that platform’s first application to support live 360-degree video following an update Wednesday. Twitter said in an email to Social Pro Daily that Apple TV users can use the Siri remote to explore 360-degree videos from any angle and search for live 360 videos via the new Periscope Global Map…….

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R.I.P. Imzy

 Imzy, the kinder, gentler online community platform, will be shutting down on June 23rd. Company co-founder Dan McComas made the announcement in a blog post today, stating his apologies and explaining to the community Imzy just couldn’t find its place in the market. Read More Read the news at TechCrunch

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Small Businesses Are Missing the Boat on Social

Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be missing the mark. Despite the tools available on social sites, small business owners are dragging their feet when it comes to taking advantage. A report from marketing technology firm Netsertive examines……

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