#SproutChat Recap: How to Teach Your Colleagues Personal Branding

Due to the nature of their jobs, social media marketing professional have a clear understanding of personal branding and its positive impact on an organization. While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community…

ProBeat: Facebook sits on Snapchat

You know when you’re wrestling someone significantly bigger and you realize they can simply sit on you? It doesn’t matter what Snap is scheming, Facebook this week showed that it has figured out how to throw its weight around. Instagram announced yesterday that Stories is now used by 200 million people daily. The latest figure we…

The Retail Reckoning: How retailers can survive the digital revolution

The retail bubble is finally bursting.  For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while merchants ripped every dollar they could out of product. Yet somehow, we found a way to pack more product into our over-sized stores. Finally, retail is experiencing the…

Instagram Business Profiles: Why Marketers Should Upgrade

Have you considered moving to an Instagram business profile? Wondering what advantages you’ll gain? To explore Instagram business profiles, I interview Jenn Herman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with…

AI Weekly: VB Messenger bot, DeepMind, Dropbox, and more

Here’s this week’s newsletter: VentureBeat today announced the launch of a personalized news bot for Facebook Messenger, which follows the release of our voicebot for Google Home. What sets the VB Messenger bot apart from other news bots are its built-in learning and intelligence. The VB bot observes readers’ behavior and continuously updates their profiles…

Let a stranger pick your next profile pic, seriously

“Beauty is in the eye of the beholder.”  According to a new study, that’s true—and we’re not very good at recognizing which of our profile pictures others will find beautiful.  SEE ALSO: Trendsetters teach us how to pose for show-stopping Tinder profile photos In a small experiment with 102 students, researchers at UNSW Sydney in…

Facebook’s F8 plans include camera effects platform, offline Instagram

 What will Facebook launch next week at its F8 conference? The schedule reveals plans to give Instagram offline features that are already in testing, opening its Camera Effects Platform to developers so they can create more powerful photo and video overlays for people to use, and a Places Graph for developers to do more with…

Google Is Not Happy With Burger King’s Latest Ad

Burger King has definitely gotten creative with their marketing. The fast-food giant’s latest commercial gives customers information about their famous Whopper burger in a pretty unconventional way. Take a look: Yes, you heard right. And if you have a Google Home device, you heard a little bit more than what was in the ad. Burger King included the phrase “Okay, Google:…

Interview: Why marketers shouldn’t waste their time with Google Posts

The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election. Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts…

Instagram Stories now used by 200 million people daily, gets new creative tools

Instagram is seeing continued growth in the number of people using its Snapchat Stories-like feature. Four months after launching, the company revealed that 150 million people were using Instagram Stories daily. And four months later, that number has grown to 200 million. Although Instagram said that 200 million people use the stories feature every day,…

Meet Team Sprout: Bess, Corporate Account Executive

As a member of Team Sprout for almost half of our lifetime, Bess Blumer has seen the company and product through countless changes. From our first official office in West Loop, through two offices downtown; from 70 employees to more than 300 today, Sprout and Bess have been growing in tandem. In her time as…

5 Creative Tips to Drive E-Commerce Sales with Social Media

It may have taken longer than originally thought, but social media and e-commerce websites are finally integrating into ways that can help boost a business’ sales and improve a customer’s shopping experience at the same time. A number of simple online apps that can easily be integrated into a WordPress or custom-made site have made…

Yext starts trading at $14 per share, up 27% from IPO price

Yext, a 10-year-old enterprise tech business that manages “digital knowledge” — mmmkay! — started trading this morning on the New York Stock Exchange at $14 per share, up by more than 27 percent from its IPO price of $11 per share. The company was valued at around $940 million last night, MarketWatch reports, after selling 10.5 million shares to investors for approximately $115 million. Yext…

Why data aggregation services will transform ecommerce

The growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce? What is data aggregation? Data aggregation is the process of collecting and organization data from disparate sources into a database. If you’re as wizened as I am, you’ll remember an early example of this: the…

VentureBeat’s personalized news bot is now available on Messenger

VentureBeat today announced that its personalized news bot is now available on Facebook Messenger. What sets the VB Messenger bot apart from other news bots are its built-in learning and intelligence. The VB bot observes readers’ behavior and continuously updates their profiles based on their interests to deliver personalized news feeds. Over time, as readers’…

How Much Should You Pay Social Media Influencers?

Although some marketers have questioned the value of influencer marketing, it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 in media value for every $1 they spent on paid media. That’s not surprising when…

The 6 Sweetest Facebook Advertising Features Right Now

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking. For example, “totally crushing it”…

'Game of Thrones' actor Lena Headey opens up about mental health on Twitter

When you’re so used to seeing actors dressed up and in character, it’s sometimes easy to forget that they’re real people too. SEE ALSO: Queen Cersei praises Meryl Streep’s Golden Globes speech in 1 emphatic tweet Lena Headey, who plays Cersei Lannister in Game of Thrones, has always been very honest and open on Twitter….

Facebook under fire for spreading illegal content

 An investigation by a British newspaper into child sexual abuse content and terrorist propaganda being shared on Facebook has once again drawn critical attention to how the company handles complaints about offensive and extremist content being shared on its platform. Read More

How to Amplify Your Pinterest Marketing

Want more Pinterest exposure? Looking for ideas to create engaging Pinterest boards? A successful Pinterest marketing strategy relies on the right mix of individual pins and boards to attract viewers and drive engagement. In this article, you’ll discover how three brands are using unique Pinterest boards to amplify their visual marketing. Why Invest in Pinterest?…

A top engineer at Twitter left the company last month

Here’s one that slipped through the cracks. Chris Pinkham, who joined Twitter two years ago as vice president of engineering, has left the social networking company. Pinkham is well-known in tech circles as one of the creators of the early Amazon cloud computing service more than a decade ago. Amazon Web Services is now a…

The Social Media Storm Surrounding United Airlines

By now, we’re all too familiar with the controversy surrounding United Airlines after a passenger on an overbooked flight was literally dragged off the plane this past Sunday. Of course, like all noteworthy events in the modern world, the incident went viral on social media. It began when passengers on the plane shared videos of their firsthand accounts of the…

Taking the Bodleian less seriously (with GIFs)

 Pop quiz, hotshot. You’re appointed the social media manager for a world-renowned institution like Oxford’s Bodleian Library. What do you do? Obviously, you spend the next year making GIFs out of the thousands of precious cultural treasures hoarded there. At least that’s what Adam Koszary did. Read More

“Video is the new blogging”: Animoto’s Cynthia Knapic on the latest video trends

Video marketing has seen an impressive growth the last years. How has the rise of mobile consumption affected its growth? Video has become an integral part of a marketer’s strategy, with its appealingly visual format and its versatility ensuring its effectiveness on every platform. I sat down with Cynthia (Cyndi) Knapic, Head of Business at Animoto, to discuss the latest…

Facebook Moments gets a standalone website

 Late last year, Facebook brought its mobile photo-sharing application Moments to the web in a limited capacity by adding a link to the service in the desktop version of Facebook. Now, Facebook is again expanding Moments to the web, this time by setting up a standalone web version for the service that offers access to…

Facebook Messenger passes 1.2 billion monthly active users

Less than a week before Facebook holds its 2017 F8 developer conference, the company has revealed that more than 1.2 billion people use Messenger every month. This is a 20 percent increase from July 2016, when the app first passed the 1 billion mark. It’s also 64 percent of Facebook’s 1.68 billion monthly users, a…

Facebook Messenger hits 1.2 billion monthly users, up from 1B in July

 Normally adding 200 million users in 8 months to a product that already has a billion would reduce the average engagement, but most apps don’t have Facebook Messenger’s network effect. Now with 1.2 billion monthly active users, “we increased engagement massively in terms of number of messages sent per active user. We had double-digit growth percentage-wise&#8221……

This app lets you watch YouTube videos with friends in iMessage

EXCLUSIVE: An iMessage app that lets you watch live videos from sites like YouTube or Twitch with friends called Let’s Watch It! launched today in the iOS App Store. Version 1.0 of the Let’s Watch It! iOS app and iMessage app extension was first made available in the App Store March 1. But an update released today adds…

Stop it with all the random 'National Day' hashtags already

I noticed something a bit strange as I was scrolling through my Twitter feed last weekend: I was being bombarded with unicorns.  #BelieveinYOUnicorns was a top trending topic, and, after poking around, I found out I was late to the party to celebrate National Unicorn Day.  SEE ALSO: Retro tech is huge right now because…

Snapchat's finally offering more location data to advertisers

Snap here. Snap there. Snap everywhere — especially in stores.  Snapchat, the disappearing messaging turned mobile storytelling app, released a new ad product Wednesday that is a quick swipe at Facebook’s big offer to advertisers and retailers: online to offline conversions. SEE ALSO: A millennial reports from the NYSE floor on Snapchat’s IPO day That’s…

Emaze website builder launches to give influencers a new home on the internet

EXCLUSIVE: So you’ve got Instagram, Twitter, Facebook, LinkedIn, YouTube, and a blog. You’re producing relevant content for each channel. And you want people to see it all. Maybe what you need is a website builder that pulls in all your social feeds. Of course, many have attempted to provide an easy-to-use, customizable landing page that…

3 Strategies for Improving the Offline-to-Online Customer Feedback Loop

You might think you put your customers first, but how customer-focused would your clients rate you on a scale of one to 10? And when was the last time you asked? In a study by Bain & Company, nearly 95 percent of companies surveyed claimed to put customer service at the forefront, while 80 percent maintained they…

What Works: Words of Wisdom from 6 Top CMOs

If it wasn’t the least fun job I ever had, this one was certainly a close second… While selling encyclopedias door-to-door the summer after my freshman year in college was taxing, it also provided an unlikely foundation for future renegade thinking. Among the most basic of learnings was the math of sales. “Knock on one…

4 Ways to Increase YouTube Watch Time

Do you have a YouTube channel? Looking for ways to keep viewers watching longer? Fine-tuning the way you set up your YouTube videos will increase the number of views your channel generates and also deliver longer viewing sessions. In this article, you’ll discover four ways to increase your YouTube watch time. What Is YouTube Watch…

Teamable raises $5 million to widen talent pool by tapping into social networks

Teamable, which provides recruiting software for businesses, announced today funding of $5 million, led by True Ventures. The startup wants to help businesses connect employees’ social networks to Teamable’s software as a service (SaaS) in order to increase referrals to open positions. “The last three years, recruiters have seen a rise in technologies being brought…

Why the Future of Marketing Is Curiosity, Not Creation

Since the beginning, marketing has required a balance between analysis and execution. Especially in digital marketing, the cycle of analyze > optimize > execute > repeat is the nucleus of all successful initiatives. But the age of cognitive marketing has begun, and robot assistants will handle more and more of the creation duties that used to belong…

Samsung’s Galaxy S8 won’t have the Bixby voice assistant until this spring

Bad news for those interested in testing out Bixby voice assistant with the Samsung Galaxy S8 later this month: It won’t be immediately available. While other key features of the artificial intelligent assistant will be available such as vision, home, and reminder, the voice-enabled service will be absent until this spring, and only for those in the…

Stripe acquires Indie Hacker in bid to strengthen relationship with entrepreneurs

Stripe has acquired the knowledge sharing service for entrepreneurs known as Indie Hacker. While financial terms of the deal were not disclosed, Indie Hacker will remain operational as an independent subsidiary. Stripe hopes that this transaction will enable it to strengthen its relationship with startup community and further increase “the GDP of the internet”. Started…

Facebook Messenger now supports group payments

 Facebook introduced person-to-person payments within Messenger in early 2015, but today the company announced the feature is expanding to support groups, as well. The payments feature essentially works the same in group chats as in private ones, but now allows users to pay either everyone in the group or individual members through a click of the payments…

Facebook adds group payments to Messenger

Facebook is moving beyond peer-to-peer payments in Messenger with the addition of group payments. Now you don’t have to pay your friends individually, just tap on the plus sign in the bottom left-hand corner of a group conversation, select the payments icon, enter the amount per person or the total sum to be divided evenly,…

The Shade Room’s Angie Nwandu is coming to Disrupt NY

 While many traditional publishers are figuring out their social media strategies, The Shade Room has already built an Instagram-centric media juggernaut. Since its founding in 2014, the startup’s Instagram account (which offers celebrity news aimed at a black audience) has attracted more than 8.9 million followers — compare that to The New York Times’ 2.4 million,……

How to Grow Your Audience With Hashtags for Instagram

With the introduction of a new algorithmic based feed, and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. Trying to stand out on an app with over 600 million active users is no easy task. So with all of these challenges against you, how can you get your brand’s…

3 Things Every CMO Needs To Know About Chat Bots

In case you haven’t noticed, chatbots are having a moment right now. It’s easy to see why. Chatbot building tools make them easy to try for free. A Bit of Background In their simplest form, chatbots help brands deliver intimate, one-to-one engagement, at scale. Bots are all about creating interactions that feel personal instead of transactional….

Instagram: Direct Inbox is now used by 375 million people

Four years ago, Instagram introduced Direct, its private messaging feature and on Tuesday, the Facebook-owned company announced that 375 million people are using it. In addition, Direct is getting an update that merges the sections containing your normal messages with the ephemeral ones with the goal of making it easier for you to communicate with…

Instagram Direct unites ephemeral and permanent messaging for 375M users

 After successfully cloning Snapchat Stories, Instagram is looking to one-up its competitor in chat with a reimagining of its sleeping giant of a private messaging feature, Instagram Direct. Rolling out today to everyone, Instagram Direct will now combine disappearing ephemeral photo and video messages with traditional permanent text and image messages in the same one-on-one…

The global state of the internet in April 2017

Things change fast in the world of digital, and it’s already been three months since the Digital in 2017 series of reports published – in partnership with We Are Social and Hootsuite – so it’s high time for another global ‘Statshot’ updates. As the SlideShare below shows, the digital landscape has already changed considerably in the past 90 days, with…

3 Ways to Keep Your Social Media People-Powered

Recently, we had not one, not two, but six members of the Convince & Convert team together at Social Media Marketing World in San Diego. It was a great opportunity for us not only to see some of our favorite colleagues, but also to share, connect, and meet with practitioners of digital from across the industry…

The top ecommerce marketing trends of 2017 and how to keep up with them

As digital technology evolves, trends in ecommerce marketing change with it. Here’s how a business can keep up with them. Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that’s a great way to improve your…

Google pays tribute to legendary Indian artist and it is outstanding

Search giant Google rolled out an artsy surprise for Indian users by paying a tribute to “pioneering artist” Jamini Roy on his 130th birth anniversary with a beautiful horse doodle inspired by the master’s Black Horse painting.  It allowed users to take a tour of Roy’s artworks and collections on Google Arts & Culture. The…

5 Free Instagram Analytics Tools for Marketers

Do you want a better way to analyze your Instagram marketing efforts? Looking for free tools to help? The right Instagram tools can provide analytics to inform your social media strategy and content scheduling. In this article, you’ll discover five free Instagram analytics tools for marketers. #1: Instagram Insights If you’ve set up your Instagram…

Chinese travellers are cutting up their United Mileage cards in anger

Oh boy. United Airlines is trending on Weibo, China’s version of Twitter — but it’s not pretty. On Monday, United forcibly removed an Asian man from a Chicago-Louisville flight. In disturbing footage, the security staff are seen struggling with the passenger, before he is removed from his seat and dragged down the aisle with a…

This banker's relationship advice to grad school students is worth hearing

It’s not everyday that you get ‘relationship’ advice from a leading banker on a podium. Hence, when Shikha Sharma, who leads one of India’s biggest private banks, addressed students at IIM-A — the country’s premier grad school — and drew analogies between life partners and workplaces, everyone listened intently. SEE ALSO: 9 Tips for a…

I hate you Goodreads. I really, really hate you

This is a cautionary tale, and one that could have been much worse. I, you see, am an avid reader. You can often catch me — Kindle in hand — admiring prose from authors like Truman Capote, or Googling how much LSD it takes to actually kill a man after reading Hunter S. Thompson. On any given…

Popular Pays raises $3.1M in new funding to connect marketers and creators

 How can Popular Pays stand out in the influencer marketing crowd? The key, according to co-founder Corbett Drummey, is to focus on content. The approach seems to have convinced investors, with Popular Pays announcing that it has raised an additional $3.1 million, which it rolled up with the $2 million it raised after participating in…

Twitter lets brands create custom hearts within Periscope broadcasts

Twitter is giving brands a bit more creative freedom when it comes to live video. The company announced the launch of Custom Hearts, a program whereby broadcasters will be able to customize the hearts within their Periscope livestream so it matches their brand. The new reactions are not supplanting the existing hearts and having them…

McDonalds wants ‘fellow kids’ to apply for McJobs over Snapchat

McDonalds (also known as that place that you eat when you’re totally shitfaced and nowhere else is open) wants you to think that it’s relevant. To that aim, its Australian subsidiary has launched Snapchat job applications, because that’s what the kids are into today, right? The world’s second-worst fast food chain — Burger King takes first…

7-Step Facebook Marketing Strategy to Dominate 2017

Let’s be honest here–Facebook isn’t slowing down. There are more than 1.86 billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing…

Microsoft announces Minecraft Marketplace for buying third-party content

Microsoft has announced a new Minecraft Marketplace is coming, allowing fans of the popular sandbox block-building game to purchase add-ons developed by third-party creators. Players have previously been able to buy digital goods for Minecraft that were developed in-house and sold via an online store, while some third-parties have sold add-ons via their own portals, but with restrictions. The new official Minecraft…

Facebook has more than 5 million advertisers, with 75% from outside the U.S.

Facebook marks another milestone in showing its prowess in helping businesses reach new customers. The social media company announced on Monday that it now counts more than 5 million active advertisers, a 1 million increase in the past seven months. Three quarters of these advertisers are outside the U.S. and the biggest verticals are e-commerce,…

Helping Small Businesses Succeed in a Mobile World

Helping Small Businesses Succeed in a Mobile World April 10th, 2017 It’s no secret—when small businesses succeed, communities thrive. We want to build and empower communities, which is why Facebook and Instagram are committed to helping small businesses grow. As more people turn to their phones to discover new things, small businesses need a strong…

Why Micro-Influencers Make a Winning Influencer Strategy

Social influencer marketing is more accessible than ever to brands. As one of the most effective forms of promoting a business, it’s increasingly used as a means of increasing brand awareness, gaining more traffic and more engagement, and boosting overall sales. With social media, though, social influencers can be very diverse—not necessarily in terms of their…

6 Tips for Keeping Your Company’s Social Media Accounts Secure

Social media sites are popular targets when it comes to hacking. LinkedIn was targeted last year, with details of over a hundred million users put up for sale on the dark web. Even Facebook founder Mark Zuckerberg had his accounts compromised, and according to a study by the University of Phoenix, almost two-thirds of US…

10 ways Major League Baseball teams win on social media

There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year: the beginning of the Major League Baseball (MLB) season. And while MLB may be showing its age a little as the…

Author-turned politician has plenty to say about Britain's colonial past

Shashi Tharoor is at it again.  The popular author-turned-politician has been blowing the lid off Britain’s colonial past, which he claims, have been brushed under the carpet.  “Not a line of colonial history” is being taught in the best schools of London, he says. His recent speeches, essays and book, An Era Of Darkness, is…

How to Use Facebook Live 360 Video for Marketing

Are you live-streaming on Facebook? Want to make your Facebook Live videos more engaging? Facebook Live 360 video gives you an easy, fun way to capture your audience’s attention and raise engagement levels. In this article, you’ll discover how to use live 360 video on Facebook to enhance your marketing. What Is Facebook Live 360?…

Here's why Indians are trolling The New York Times

The New York Times recently published a piece on the benefits of deep breathing.  “Scientists at Stanford University may have uncovered for the first time why taking deep breaths can be so calming,” the article says, quoting Stanford research. “The research, on a tiny group of neurons deep within the brains of mice, also underscores…

Samsung’s $150 million bet to find the next big startup

Samsung is no stranger to the world of venture capital — it ranked as one of the most active corporate-backed venture firms in 2016. But at the beginning of this year, the company underwent a transformation, launching a new $150 million fund to spend on emerging-tech startups. Called Samsung NEXT, this new investment vehicle is…

Airbnb bans host after guest’s reservation was cancelled over race

An Airbnb host in California has been banned from the service after reportedly cancelling a reservation at the last minute due to the guest’s race. An Airbnb spokesperson told Fortune that the host had been permanently removed from the platform. “This behavior is abhorrent and unacceptable,” the company wrote in an email. Dyne Suh, a…

Facebook now lets you watch Messenger Day stories on Messenger.com

Last month, Facebook continued its rollout of Snapchat’s stories features across its properties, adding it to Messenger. But while many paid attention to its addition to the iOS and Android apps, the social media company has also added it to Messenger.com, the web-version of the popular chat app. The experience on Messenger.com is markedly different…

Let's Blaze: How stoners found a dope livestreaming home

On a sleepy street in suburban Pasadena, California, 19-year-old Monika Beuzet is inside her friend’s apartment. A reggae track by Snoop Lion plays as she sits at a desk with her black iPad. Looking at the screen, her squinted eyes are glazed over, a pinkish hue washes over them. She’s giggling a steady stream of…

A guide to Facebook etiquette after someone has died

When someone you love passes away, turning to Facebook can be a profoundly helpful way of processing that loss and expressing your grief. But, for the deceased’s nearest and dearest, social media can be deeply overwhelming and upsetting in the immediate aftermath and even the long after a person’s death.  SEE ALSO: When a loved…