Sridharan will serve as vice president of marketing at the customer data platform, overseeing marketing operations including enterprise growth, developer evangelism, product education and customer engagement.
His hiring follows the additions earlier this year of vp of partnerships Rick Armbrust (formerly of Facebook) and two ex-Dropbox executives, vp of success Zhenya Loginov and vp of engineering Thomas “Tido” Carriero.
Segment also announced the opening of an office in New York.
While at Twitter, Sridharan led the developer-relations team, after serving as a developer advocate at Facebook and director of marketing at Amazon Web Services and Microsoft. He said in a release announcing his hire:
I am a Segment super fan, having followed its product development and momentum since its founding. (Co-founder and CEO Peter Reinhardt) and his team have demonstrated that rare ability to consistently build products that developers love. This is the perfect time to come on board and contribute to what’s next. Meeting the call of enterprise businesses hungry to understand their customers is an awesome challenge, and I’m psyched to be a part of the amazing team that will succeed in solving for it.
Segment has seen tremendous demand this year for our products as businesses invest in managing myriad sources of customer data to put a multiplier effect on growth. Bringing on leaders like Sridharan, Armbrust, Carriero and Loginov will help us scale up quickly to meet the needs of our customers by delivering unmatched product innovation, partnerships and support.
For Segment to be successful, we need to actively contribute to the developer community and be able to meet the unique needs of fast-growing start-ups and established enterprises alike. Sridharan is an incredible asset given his successful track record building thriving developer ecosystems at Twitter, Amazon, Facebook and Microsoft.
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