The social media community is reeling and in an uproar from the sudden closure of Blab. There’s considerable shock that the platform would be shut down within its die-hard community. My Facebook newsfeed has been full of the outrage. Yet take a step outside of our little world and it’s easy to see why Blab failed. Only the niche tech publications felt it worth covering.
This is a REALLY IMPORTANT LESSON!
As I’ve said many times, it’s essential to keep the audience of a platform in mind before putting together a social strategy around it. Blab ended up being an echo-chamber for the same faces (only 10% of people who signed up returned according to the founder) and as such was unable to monetize. This is the same issue with many live-streaming options because many people simply don’t have the time during the workday to stop and tune-in.
The news was pretty quiet for such a big takedown
Moreover, as Blab also noted, most live streaming content just isn’t that interesting to draw people in. This absolutely makes sense if you think about how