What We Can Learn From the Failure of Blab

The social media community is reeling and in an uproar from the sudden closure of Blab. There’s considerable shock that the platform would be shut down within its die-hard community. My Facebook newsfeed has been full of the outrage. Yet take a step outside of our little world and it’s easy to see why Blab failed. Only the niche tech publications felt it worth covering.

This is a REALLY IMPORTANT LESSON!
As I’ve said many times, it’s essential to keep the audience of a platform in mind before putting together a social strategy around it. Blab ended up being an echo-chamber for the same faces (only 10% of people who signed up returned according to the founder) and as such was unable to monetize. This is the same issue with many live-streaming options because many people simply don’t have the time during the workday to stop and tune-in.
The news was pretty quiet for such a big takedown
Moreover, as Blab also noted, most live streaming content just isn’t that interesting to draw people in. This absolutely makes sense if you think about how