As an official LinkedIn® Certified Company Page Partner, analytics are a key component of Sprout’s integration. We’re excited to announce that we’ve added the LinkedIn® Company Pages Report to our suite of network reports. The new report provides comprehensive Page level data to help social businesses make strategic decisions.
A Closer Look at LinkedIn® Analytics
Sprout’s new LinkedIn® Company Pages Report leads with a snapshot of how your audience is interacting with your business and provides metrics that enable you to analyze performance across one or multiple Company Pages.
The report enables you to benchmark your LinkedIn® marketing efforts with a big picture look into content performance. Graphs and aggregate data include audience growth, publishing behavior, impressions, audience engagement and demographics.
When analyzing multiple Company Pages, use the report to determine your highest performing Page. The comparison chart provides Page level activity and growth across each individual Company Page so you can quickly identify your top performing Page.
Use LinkedIn Data to Inform Content Strategy
Page level data provides valuable insights that can be used to inform your content strategy. To get your business started, we’ve outlined