Brainwriting: the secret to great ideas

Working for an agency, it is absolutely essential that everything we do is creative, original and engaging. If it isn’t, it will get lost in the diverse world of digital media, meaning no objectives or KPIs are met for our clients.
Not only this, but creativity wins awards and awards help us win new clients, retain existing ones and remain ahead of competitors.
Being creative is just as important if you are working as part of an in-house marketing team; creative content marketing is what will set you apart from competitors in your field and as a result (alongside many other things) drive more revenue.
Saying that, no matter how creative your team is, there are bound to be days when they feel less creative; days where inspiration lacks and creativity needs more encouragement. The problem with this is that we don’t have the time to sit around waiting for inspiration to start flowing again. ‘
We have run out of good ideas’ or ‘we’re not feeling that creative today’ is simply not an option when talking to clients – so we have to