Popular Pays raises $3.1M in new funding to connect marketers and creators

 How can Popular Pays stand out in the influencer marketing crowd? The key, according to co-founder Corbett Drummey, is to focus on content. The approach seems to have convinced investors, with Popular Pays announcing that it has raised an additional $3.1 million, which it rolled up with the $2 million it raised after participating in…

Time Inc. is launching its own influencer marketing network with help from Speakr

 Time Inc. is getting into the influencer marketing business in a bigger way, with a new offering called Time Inc. Connect. This influencer network will be “powered by” startup Speakr — as explained to me by Time Inc’s senior vice president of digital business development and business operations Regina Buckley, this means Time Inc. Connect will…

Aiden closes $750,000 seed round in its quest to amplify marketers

 Aiden, a London-based startup building a machine learning-powered personal assistant to save mobile marketers time and money, closed a $750,000 seed round today from Kima Ventures and a number of angels, including Nicolas Pinto, Pierre Valade and Jonathan Wolf. The team first demoed the capabilities of its service on the stage of TechCrunch Disrupt as…

Twitter introduces pre-roll ads to Periscope videos

 Twitter is announcing a new ad unit — pre-roll ads on Periscope videos. In a blog post, Periscope Group Project Manager Mike Folgner says the ads will appear in a way that’s “organic to how people already consume that content on the platform.” Basically, publishers will have the option to run a short video ad…

Post Intelligence says it can make your tweets better

 Social media can be hard. I’m not speaking hypothetically here. There have definitely been days where I’ve thought, Shoot, it’s been way too long since I’ve posted on Instagram or Twitter — and then completely failed to post anyway because I had nothing to say. Maybe I would’ve done better if I’d used Post Intelligence….

Facebook introduces a new ad format — product-focused ‘collections’

 Facebook is introducing a new ad format that should help retailers showcase their products. The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, collections are created specifically for mobile, and seem designed to win users over in the Facebook app —…

Adobe’s Project Fleek connects marketers and social video influencers

 Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns. Laura Williams Argilla, Adobe’s director of services and workflow for professional video, described Fleek as an extension of the social publishing tools that the company launched back in November. “Trying to solve…

Facebook is making its cross-device Atlas data available to more advertisers

 Facebook changing the way it offers the cross-device ad measurement capabilities of its Atlas platform. The company relaunched the current version of Atlas in 2014 with a focus on what it calls “people-based marketing” — namely, the ability for advertisers to track users across devices. Last year, it shut down the ad serving part of the…

Facebook tests ad breaks in all types of videos, giving creators a 55% cut

 Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers…

Snap ad exec Sriram Krishnan leaves, but not why you think

 Flying from SF to LA every week sucks, and so Sriram Krishnan is leaving a big financial opportunity at Snap to ditch the commute. The former Facebook Audience Network executive spent the last year running Snap’s Ads API and platform, and now he’s leaving. The move was reported in Recode today, saying “The timing here isn’t…