The Retail Reckoning: How retailers can survive the digital revolution

The retail bubble is finally bursting.  For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while merchants ripped every dollar they could out of product. Yet somehow, we found a way to pack more product into our over-sized stores. Finally, retail is experiencing the…

Why data aggregation services will transform ecommerce

The growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce? What is data aggregation? Data aggregation is the process of collecting and organization data from disparate sources into a database. If you’re as wizened as I am, you’ll remember an early example of this: the…

The top ecommerce marketing trends of 2017 and how to keep up with them

As digital technology evolves, trends in ecommerce marketing change with it. Here’s how a business can keep up with them. Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that’s a great way to improve your…

How deep learning is changing the game for both advertisers and consumers

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing…

Amazon quietly launches its own social media influencer program into beta

 Social media influencers – like Instagram stars or YouTube celebs – often promote products they like, either as part of a brand relationship or as means of generating income through affiliate sales. Now, Amazon is looking to get in on this action as well. The company has quietly launched the “Amazon Influencer Program,” which is…

How to handle negative reviews and manage your brand’s reputation

The internet has made it harder than ever for brands to control the information available about themselves. With independent reviews on any business a few clicks away, what steps can brands take to manage their reputation effectively? Brought to you in partnership with Brandify. Why are digital reviews important for brands? Back “ye olde times”…

Snap opens second Spectacles pop-up shop in Venice, LA

 Snap today took another step on its quest to truly become the “camera company” it says it is. Following the November 21st launch and subsequent February 2oth close of its NYC pop-up shop, it’s now opening a temporary store on the Venice boardwalk near its Los Angeles headquarters. Of course, would-be camera sunglasses buyers don’t have…

Kidizen raises $3.2M for a kids’ clothes resale app with a social twist

 Kidizen, a marketplace for secondhand children’s apparel, has raised $3.2 million in Series A funding, the company announced today. The funding was led by Chicago-based Origin Ventures, who backed the startup following its over 100 percent year-over-year growth in 2016, which has allowed the business to reach over a quarter million registered users across the U.S. Also…

7 Essential Seasonal Social Media Tips For eCommerce

Timing is everything in retail. Old-school retail firms make the majority of their profits around major seasons like Christmas and Spring Break. The same is true for online retailers. By carefully timing your sales and promotions, you can boost your revenue tremendously. Here are some social media tips you can use to make the most…

Optimizing images for mobile: right format, right size, right place, right device

As we have learned from the previous columns in this series, images are the major contributor to bloated, slow-loading mobile pages. This column focuses on optimizing images for mobile, including responsive images and other clever methods for stopping images ruining mobile user experience. By way of illustration, let’s take a look the homepages of three…

Snap starts selling Spectacles online in the US for $130

 Snap wants to prove to investors in its upcoming IPO that Spectacles can earn money for its business, not just be a brand stunt. So today, Snap begins selling its video-recording sunglasses Spectacles openly online for $129.99 in the US at Spectacles.com. Previously it only dispensed them from Snapbot vending machines in surprise locations and its…

Can Pinterest crack (and monetise) visual search?

Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering. This appointment is reflective of a strategy to challenge both Google and Amazon in the product-based visual search market. Notably, Pinterest also rolled out…