Twitter brings pre-roll ads to Periscope live videos

Twitter is doing more to help broadcasters better monetize their Periscope live videos. The company announced that it is extending its pre-roll ads, which previously only were for videos on Twitter, to Periscope. This feature will initially be available to advertisers through custom Amplify packages, but will be more accessible “in the coming months.” Coming…

Twitter targets individual creators for its Amplify ad program

 After opening up its Amplify program last fall to a wide range of publishers, Twitter says it’s expanding the video ad program again, this time to individual creators. After creators are approved for the program, the company says that when they’re about to tweet a video, they can just check a box to include a…

Twitter now lets U.S. creators add pre-roll ads to videos

Twitter is rolling out a new way for content creators to monetize their videos and work across the platform. The company’s Amplify Publisher program now supports the inclusion of pre-roll ads to videos, while its Media Studio and Engage apps have received updates designed to make uploading, managing, and publishing media more efficient. Originally geared…