In line with its consistent drive to engage its consumers at their various touch points and rewarding them for their loyalty, Chivita 100% fruit Juice from the stable of Chi Limited recently thrilled consumers of the brand with exciting gifts from its just concluded ‘My 100% Achievement’ social media promo. The promo which witnessed a high participation level further consolidates the brand’s affinity with consumers across the digital space.
The ‘My 100% Achievement’ promo is inspirational as it seeks to highlight essential elements of success and leadership. It reiterates the brand’s understanding of the Nigerian consumer who wants to associate with the best there is. Intending participants were required to share moments of success in their lives they were proud of, be it graduation from school, writing a book, starting a business etc. Consumers shared stories of values and principles that motivated them, knowing that they have a partner in Chivita 100% as they progress in their quest for 100% achievement.
At the Prize presentation ceremony held recently, several prizes including IPhones, IdeaPads and Packs of refreshing and nourishing Chivita 100% fruit juice were handed over to winners of the social media contest promo. One of the lucky winners who smiled home with an IPhone, Esezebor Sylvester, said “Chivita 100% is my favourite fruit juice, not only for its nourishing and refreshing taste and variants but also for its health benefits and so when I heard of this competition, I quickly made an entry. The promo is unique because through our ‘100% Achievement’ stories, we are able to inspire each other to achieve the best there is at anytime”
To stand a chance of winning in the promo, Consumers were encouraged to like the Chivita 100% page on Facebook and follow the brand’s Instagram and Twitter handle. They were also required to share their 100% achievement on any of the brand’s social media pages using the hashtag #My100%Achievement. The top entries were then selected and posted on Chivita 100%’s Facebook, Instagram and Twitter handle. The final entrants had to get their friends to like their entries on any of Chivita 100% social media pages so that they could accumulate points. Winners were selected based on the highest number of points.
Speaking on behalf of Chi Limited, the company’s Head of Marketing, Probal Bhattacharya commended the winners of the Promo for participating in the contest. He stated that “as we continue to develop creative ways of engaging consumers via our various social media platforms, it is our belief that they would continue to explore the amazing quality and benefits of Chivita 100%. As they strive to achieve success or reach memorable milestones in their lives, our consumers deserve the best in fruit juice and Chivita 100% gives the best at all times”
Produced from the finest collection of local and imported fruits and squeezed into affordable packs, Chivita 100% fruit juice comes with No Added Sugar, No Preservatives or Colour, and is available in six variants; Real Orange, Real Apple, Real Pineapple, Red Grape, Orange Pineapple & Orange Mange and 1 Litre, 315ml and 200ml pack sizes.