Ride-hailing company, Uber is being unceremoniously thrown out of Italy. On Friday, a court in the European country decided to officially ban the ride-sharing app, noting that it results in unfair competition with traditional transportation offerings (like taxis).
Although the ruling is subject to appeal, the immediate result is a 10-day timeframe for Uber to pack up and leave the country.
The decision upholds a complaint initially filed by taxi unions. As part of the decision, not only will Uber have to stop operating in Italy, but it’ll also have to stop advertising in the country.
Should the company refuse to cooperate, it could be looking at a fine of 10,000 euros ($10,600 US) for every day it decides to stay active.
Unsurprisingly, Uber isn’t going away without a fight. In a statement, the company noted, “We are shocked by the Italian’s court decision and will appeal. Thousands of professional, licensed drivers use the Uber app to make money and provide reliable transportation at the push of a button for Italians.”
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