Etisalat, Cross River Flag off Fight Malaria Initiative, Sign MOU


By Daniels Ekugo Nigeria’s most innovative telecommunication company, Etisalat and the Cross River State Government, in partnership with Mediatrix Development Foundation, have pledged to forge a close working relationship in the fight against the scourge of malaria in the State. The partners made this commitment recently at the official flag-off of the Etisalat Fight Malaria Initiative and signing of a Memorandum of Understanding that will see them coordinate efforts and resources to eradicate the menacing spread of malaria in the State. Speaking about the partnership, the Director, Regulatory & Corporate Social Responsibility, Etisalat Nigeria, Ikenna Ikeme, said the telecommunication company identifies a healthy populace as a precursor to achieving economic growth, hence the alignment of its business growth strategy with societal goals such as health.