Etisalat, Cross River Flag off Fight Malaria Initiative, Sign MOU

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By Daniels Ekugo Nigeria’s most innovative telecommunication company, Etisalat and the Cross River State Government, in partnership with Mediatrix Development Foundation, have pledged to forge a close working relationship in the fight against the scourge of malaria in the State. The partners made this commitment recently at the official flag-off of the Etisalat Fight Malaria Initiative and signing of a Memorandum of Understanding that will see them coordinate efforts and resources to eradicate the menacing spread of malaria in the State. Speaking about the partnership, the Director, Regulatory & Corporate Social Responsibility, Etisalat Nigeria, Ikenna Ikeme, said the telecommunication company identifies a healthy populace as a precursor to achieving economic growth, hence the alignment of its business growth strategy with societal goals such as health.