How will Amazon affect the future of the UK grocery industry?

In an increasingly competitive European grocery industry, there is only one certainty: Amazon is here to stay.
Success in one of Europe’s largest retail sectors is critical to long term growth for Amazon and while Amazon is yet to gain any significant share within this sector, recent initiatives such as the launch of AmazonFresh, today’s launch of the Dash button in the UK, as well as Prime Now delivery across Europe, all have major implications for not only grocery retailers but all of Amazon’s competitors.
Growth in the UK grocery market is relatively low, and competition—both offline and online—is intense. The key question is how much share Amazon can expect to gain from established competitors.
Conversely, selling grocery products is strategically important to Amazon’s non-food businesses. The household penetration and purchase frequency of FMCG and grocery products increase the value of Prime membership, which in turn leads to major increases in a household’s loyalty to Amazon.
The battleground for grocery continues to be hyper-competitive
Establishing itself as a destination for grocery shopping will be a significant challenge for the online retailer. This is especially