Instrumental aims to change influencer discovery with

With the popularity of social media, influencer marketing has become ever more popular with brands over the last few years. 
Brands have realised that it can be very effective to collaborate with social media influencers and use their credibility to affect their followers’ views (and purchasing decisions).
Finding the most effective influencer for the brand or product is not always an easy process, and this is what by Instrumental aims to solve. is a response to the challenges of influencer marketing, understanding what both brands and agencies want, aiming to help them discover, track, and analyse all the available online influencers.
According to Conrad Withey, CEO of Instrumental, this new process could be described as “Brand A&R”, or else, a new way to find non-music talent, by discovering emerging stars in fashion, beauty, food & drink and lifestyle verticals. is currently tracking more than 3 million social stars, generating 400 billion views per month and the early results indicate that it may help brands discover influencers they wouldn’t even know existed, as it’s not always the case of finding the most popular choice, but rather the most relevant.