The new executive of the Media Independent Practitioners Association of Nigeria (MIPAN) has promised to take the group to an enviable height leveraging technology.
Making the promise in his acceptance speech shortly after he was elected as the new executive president of the association, Olufemi Adelusi, expressed appreciation to his immediate predecessor and his team, saying he would build on the successes they had recorded.
Listing his vision couched under the acronym ‘THINC’, Adelusi said his tenure would focus on “technology, data and innovation; human capital development; industry-thought leadership; inclusiveness and collaboration, and commercial stability of the media ecosystem.”
According to the new president, who also is the CEO Brandeye Media Limited, “We would develop our associates in media, digital and the marketing communications industry through our academy.
“We would like to be judged on the progress we make in these areas.”
Earlier in his address, Ken Onyeali Ikpe, immediate past executive president of MIPAN, noted that the Nigerian business and economic environment had been characterised by several challenges including high level of insecurity, serious reduction in government revenue, high level unemployment, low purchasing power by consumers, and the coronavirus pandemic that has already claimed so many lives.
Highlighting the implication for members of the association, he said: “All our businesses are under serious threat with attendant loss of clients and consequently loss of income.”
According to him, “In the year under review, with all the challenges and reduction in consumption due to low purchasing power, our clients have had to cut costs to survive and so Marketing Communication budgets are the first casualties and that is the space in which we operate.
“Clearly, it looks like there is no silver lining in the horizon for us. However, history has shown that the worst times could actually be the best times for those who are ready to change with the times. The present situation calls for more thought leadership and creativity in order to weather the storm and soar high like the Eagle.”
Reeling out the score cards of the past executive, Eki Adzufeh, immediate past executive secretary, said that although there were many challenges, a huge success was recorded.
The event, which took place in Lagos yesterday during the association’s Annual General Meeting (AGM), also saw the election of Dozie Okafor, MD, PHD, as the executive vice president; Samson Oyebamire, Financial Controller, Intenciti Media Limited, as financial secretary; Yetunde Adegbite, MD, Postersope (Mediafuse Dentsu Aegis Network), assistant secretary; Akam-Ekpo Enoch, Head Media Buying &Investment, as the assistant publicity secretary, and Henry Ononiwu, Business Development manager, PHD, Nigeria, as the publicity secretary.
Others elected as ex-officio members are Tolu Ogunkoya, regional managing director, Media Reachmond; Emeka Okeke, group CE, Media Fuse Dentsu Aegis Network; Oba-Ayodele Kupoluyi, managing consultant, ASHMAUKUPS, and Ken Onyeali Ikpe, group managing director/CEO, Insight Refefini.