Chronicles of real trauma and violence in Nigeria:

Book: Tears of Desert War  Publisher: Kraftgriots Books Limited  Author: Idris Amali Year: 2020 Pages: 109 Reviewer: Umar Yogiza Jr. The anthology of memories and grief that make up Idris Amali’s “Tears of Desert Wa”r,           presents one with puzzles that re-establish poetry as the main tool, capable of furnishing a     man with deep know-how to…

Understanding the African consumer – A Review of Feyi Olubodun’s The Villager: How Africans Consume Brands

Africa has a lot of business opportunities. However, breaking into the African market is a herculean task. The challenges to doing business in Africa are not new but why do brands—global and local—so often fail to connect with the African consumer? This question and many more prompted former data analyst and market researcher Feyi Olubodun…