Understanding the African consumer – A Review of Feyi Olubodun’s The Villager: How Africans Consume Brands

Africa has a lot of business opportunities. However, breaking into the African market is a herculean task. The challenges to doing business in Africa are not new but why do brands—global and local—so often fail to connect with the African consumer? This question and many more prompted former data analyst and market researcher Feyi Olubodun…

Of ISGPP, book readers and leaders

We all know that books burn—yet we have the greater knowledge that books cannot be killed by fire. People die, but books never die. No man and no force can abolish memory. No man and no force can put thought in a concentration camp forever. No man and no force can take from the world……