‘Why Africa economy needs 360 degree digitalisation approach’

digital transformation

By Juliet Umeh

From all indications, digital transformation increases productivity and this in turn increases economic development of any nation that fully adopts it.

It is believed that higher degrees of digital transformation is associated with higher levels of per capita gross national income, GNI.

Interestingly, the global economy is undergoing a digital transformation and it’s happening at hasty speed. With digitalisation, these nations’ economies are undermining conventional notions about how businesses are structured, how firms interact and how consumers obtain services, information and goods.

Unfortunately, technology expert, Microsoft Regional General Manager, MEA Multi-Country Cluster, Ibrahim Youssry, believes Africa is yet to fully explore the benefits of digitalisation despite vast digital transformation efforts being adopted and implemented across the continent.

According to Youssry, Africa is sitting on a well of potential that if tapped could lead to substantial growth and development along with a complete transformation of the continent.

He said the largest share of this potential lies within the dawning of the Fourth Industrial Revolution, 4IR, across the continent.

He noted that with a rapidly growing youth population, growing need for new skills and high levels of unemployment, there is an imperative to accelerate digital transformation across all of Africa’s industries and sectors.

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He stated that through the power of technologies such as the Cloud, artificial intelligence, AI, and machine learning, digital transformation will also allow the continent to reap the many benefits that 4IR presents African economies, including securing a share of the digital economy which is estimated to be between 4.5 to 15.5 percent of world Gross Domestic Product, GDP, which is $3.6 trillion to $12.4 trillion.

Why Africa is sluggish towards a digital economy?

Youssry is of the opinion that in a bid to pursue transformation, organisations often lose sight of the holistic view of how the technologies integrated to enable transformation to fit into current systems and operations.

He said: “This means that Africa must start to look at digital transformation as an all-inclusive and targeted undertaking and leaders need to ensure that they are not overwhelmed by a plethora of “shiny objects” when choosing which technologies to pursue to enable change.

Creating a more efficient adoption of transformative technologies

According to Youssry, a holistic approach to digital transformation is a key to its success because it ensures a culture that embraces and withstands change while also allowing for technologies to be used more economically and provide the best outcome.

He said: “Microsoft believes that a holistic approach looks at using technology to improve communication and collaboration between employees, leverages the data generated by the business to make better decisions, increases efficiencies, and ensures robust security, while maintaining the relevant digital skills in the workforce.

“Migrating to the cloud is an effective way to drive operational efficiency. A full understanding of their landscape and urgently executing those triggers that require immediate attention is the first route to successful cloud migration.

“Microsoft Azure has the capability of supporting business to manage and optimize costs, create a unique clouds strategy for your business and most importantly meet your local, global and industry requirements with a fully comprehensive compliance portfolio that’s kept continuously up to date.

“As we support more and more businesses to remain productive during this pandemic, making use of collaborative tools such as Microsoft’s Teams can ensure employees are able to engage with one another at any time, securely, while working in productivity can allow employees to share, comment, and co-author their work effectively.

Analytics platforms like Microsoft PowerBI can turn data into opportunity by analysing enterprise data for insights and presenting them through easy to understand data visualisation tools.

“Using technology to close the gaps or inefficiencies in an organisation and improve on key areas in a business will facilitate increased agility, reduce inefficiencies, and enable the continent to adapt rapidly to disruption. An all-encompassing digital transformation strategy will also lead to optimised functionalities, minimise risk or errors, increase productivity and encourage innovative and fresh ideas or perspectives.

“Doing so will provide Africa with a competitive advantage at a global scale and enable the realisation of the continent as the powerhouse it could be.

How to implement a 360 degree approach

To ensure that African organisations derive real value from emerging technologies, they must be used to fundamentally redefine business strategies and operations. In essence, they cannot be adopted as a separate object or mechanism from the everyday systems of a business or organization.

Microsoft Regional General Manager further said: “Technology should be deployed through an inside out strategy, and not the other way around. Organisations must first define what it is they want, whether technologies such as AI and the cloud, to change or create and then develop an environment that is conducive to those goals by integrating the right technologies and combining them with the human capabilities that is already possessed.

“Microsoft believes that digital transformation is about bringing together people, data, and processes and can create value if organisations make the most of their journey by focusing on empowering people to achieve more with the right technology. Microsoft is committed to its role as an enabler of transformation in Africa and will continue to support the continent throughout its transformation journey so that it can reach its potential,” he stated.


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