Brands & Emotional Appeal: APCON & Co Must Be More Responsible

There are two sides to the structure of marketing communication, taking from the stand-point of brand support for improved market performance. The process of strategic planning for Brand Development through appropriate brand profiling and positioning, will always require the scientific indication of agreed strategic position with respect to its strategic direction and thrust, based […]

The post Brands & Emotional Appeal: APCON & Co Must Be More Responsible appeared first on Leadership Newspaper and Nigerian News Network.

Go to Source
Author: dickson