African Reinsurance Corporation (AfricaRe) ‘No Fighting’ campaign is to sensitise the public on the benefits of insurance policies.
Unveiling the campaign at its head office in Lagos, the firm’s Deputy Managing Director and Chief Operating Officer, Mr. Ken Aghoghovbia, said the campaign was imperative since many Nigerians still dìd not take insurance policies.
He said in spite of Nigeria’s huge population, insurance penetration remained very low.
According to him, while insurance penetration rate is 0.3 per cent in Nigeria, of about 12 million vehicles on the roads, only 4.3 million have genuine insurance certificates.
Reiterating the corporations’ resolve to foster the development of the insurance and reinsurance industry in Africa, Aghoghovbia expressed the hope that the campaign would go a long way in educating Nigerians on the benefits of policies.
“The campaign aims at developing an integrated behavioural change to enhance the effort made by the National Insurance Commission (NAICOM) and the Nigerian Insurance Association to bridge the knowledge, experience and perception gaps in the nation’s insurance market.
“AfricaRe decided to invest in creating awareness about the insurance industry because there is a dearth of knowledge among the general populace,” he said.