8 Ways Brands on Instagram Can Use Posts With Multiple Images, Videos (Infographic)

Instagram introduced the ability earlier this year for a single post to contain up to 10 photos and videos. How can businesses take advantage of this feature? Ghergich & Co. teamed up with Salesforce on the infographic below, featuring eight ideas for brands on the Facebook-owned photo- and video-sharing network. Ghergich & Co. said in…

Bloomberg Is Tapping Its Deep Resources to Provide Consulting Services for Businesses

Bloomberg is leveraging its vast reach in financial data, its media heft and its broad-based, deep-dive research to be the world’s next go-to management consultancy. “Everything we do is from and for our audience,” said Bloomberg Media global chief commercial officer Andrew Benett, who joined the company in June. “Yes, Bloomberg is a media owner,…

The Young Turks Will Double Its Staff With $20 Million Raised in a Round of Funding

Progressive digital outlet The Young Turks has raised $20 million in a round of funding led by the growth equity firm 3L Capital. Additional investors included VC firm Greycroft, an investor in companies that have included The Skimm, The Dodo and The Huffington Post; e.ventures, a mobile and tech-focused VC firm whose investments include Angie’s…

Kentucky Newspaper Shines a Light on America’s Impending ‘Point of Greatest Eclipse’

For Cincinnati Enquirer journalist Carol Motsinger and photographer Meg Vogel, whose Sunday front-pager was also carried by Gannett sister publication the Kentucky Enquirer, the ring of fire around the assignment of profiling the U.S. location where the forthcoming Aug. 21 eclipse will be most prevalent is a previous event that took place in Hopkinsville, Ky….

Integrated Marketing Strategy 101

If you think developing an integrated marketing strategy sounds challenging, just imagine how difficult it must be for a global brand! That’s what Kofax Limited needed to do when Lexmark International, Inc. acquired it in 2015. The automation software company suddenly had to coordinate Lexmark’s worldwide groups to develop an integrated marketing strategy. Kofax CMO…

Wave Goodbye to Two More Facebook Apps: Lifestage and Groups

Two stand-alone Facebook applications are no more: Lifestage and Groups. The social network introduced iOS app Lifestage nearly one year ago, late last August, geared toward teens. The app enabled users to create video profiles and view videos posted by other users at their schools, with content only being shared once those schools reached 20…

7 Digital Marketing Stats From the Past Week That Got Our Attention

The dog days of summer have done little to discourage marketers from revealing intriguing research, other surprising numbers and cutting-edge initiatives. Check out the seven digital marketing stats that caught our eye in the past week: 1. Another day, another #FoodDay Last week, it was #NationalIceCreamSandwichDay. Just before that, it as #NationalHotDogDay. It seems like…

Cheetos Is Opening a Restaurant, The Spotted Cheetah. And Yes, It Has a Cheetos-Heavy Menu

Would you eat Cheetos meatballs? Cheetos tacos? Fried pickles crusted with Cheetos? How about cheesecake crusted with–you guessed it–Cheetos? If those culinary delights (or disasters?) are something you fancy, you’ll have the chance to try them at a new pop-up restaurant from Cheetos, aptly named The Spotted Cheetah, which will be open for three days…

Here Are 6 Do’s and Don’ts for Creating Effective Chatbots

Smart devices have transformed the way we live our life, and therefore digital transformation is more than an upgrade from one technology to the other. It has made possible to effectively visualize and analyze data that would otherwise be untapped in the clutter of information. This has allowed businesses to achieve more besides changing the…

Why Consumers Will Determine How Marketers Use Voice

It’s official. Voice has hit its hype cycle. Marketers and industry thought leaders have outwardly squabbled over its importance and implications, voice-powered devices have been hacked, experts in natural language processing have been hired and machine learning is a new focus for optimizations. More so than with any new offering of the past 20 years,…