The Retail Reckoning: How retailers can survive the digital revolution

The retail bubble is finally bursting.  For too long, retailers have remained bloated in store footprints and overconfident in mindset. Store experiences refused innovation for decades, while merchants ripped every dollar they could out of product. Yet somehow, we found a way to pack more product into our over-sized stores. Finally, retail is experiencing the…

Why data aggregation services will transform ecommerce

The growing accessibility of third-party data is changing the way retailers do business. But what does it mean for the future of ecommerce? What is data aggregation? Data aggregation is the process of collecting and organization data from disparate sources into a database. If you’re as wizened as I am, you’ll remember an early example of this: the…

“Video is the new blogging”: Animoto’s Cynthia Knapic on the latest video trends

Video marketing has seen an impressive growth the last years. How has the rise of mobile consumption affected its growth? Video has become an integral part of a marketer’s strategy, with its appealingly visual format and its versatility ensuring its effectiveness on every platform. I sat down with Cynthia (Cyndi) Knapic, Head of Business at Animoto, to discuss the latest…

The top ecommerce marketing trends of 2017 and how to keep up with them

As digital technology evolves, trends in ecommerce marketing change with it. Here’s how a business can keep up with them. Ecommerce marketing is all about coming up with new ideas to engage with customers. The latest trends are all about focusing on the customers and their needs, and that’s a great way to improve your…

10 ways Major League Baseball teams win on social media

There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year: the beginning of the Major League Baseball (MLB) season. And while MLB may be showing its age a little as the…

Influencer marketing: The Good, the Bad, and the Ugly

Consumers in today’s world are focused less on advertisements, and more on content. They don’t care that your product is the best on the market. Rather, they want to know what value your brand brings them. This line of thinking is pushed every time another company goes out of their way to make branding important….

April: Taking risks with digital transformation: Andy Main, Deloitte Digital

Andy Main, Head of Deloitte Digital and ClickZ’s Featured Digital Leader for April, discusses digital transformation, risk-taking in his career, and the innovative new technology that Deloitte Digital is placing its bets on. Andy Main has worked for Deloitte, the 172-year-old accounting and consulting firm and one of the world’s largest professional services networks, since…

13 epic stats and facts from The State of Social webinar

On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of stats and facts were shared about social media, both as a whole and in relation to individual networks. Practical tips given by National Geographic’s Mia Vallo and Shell’s Matt Owen helped demonstrate…

How deep learning is changing the game for both advertisers and consumers

AI has forever changed digital advertising. As marketers, it already allows us to decide how to best engage potential customers and markets like never before. But there’s room to grow. Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing…

6 critical steps to succeeding with Facebook Canvas

Facebook Canvas has been with us for just over a year and, whilst there are many brands that have made it work, there are others who have struggled with the new medium. Most Facebook users will have seen a Canvas at some point in the last year, even if they probably haven’t noticed (a point…