Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…

Why Cost per Acquisition Is the Only Metric That Can Destroy Your Company

Before I became publisher of Social Media Explorer, Jason Spooner wrote a well-crafted post singling out Cost per Acquisition (CPA) as the only metric that really matters. Having witnessed two companies nearly drive themselves into the ground via their single-minded pursuit of lower CPAs, I couldn’t disagree more with Jason. Recognizing that I’m in a…