Nigerian Oil Marketers Association Commends NNPC

Ndu Ughamadu, Abuja: The Depot and Petroleum Products Marketers Association (DAPPMA) has commended the Nigerian National Petroleum Corporation (NNPC) for ensuring a hitch-free supply of petroleum products across the country during the end of year holiday season. The Chairman of DAPPMA, Mr. Dapo Abiodun, gave the commendation on Thursday when he led a delegation of…

Ignore rumours of fuel hike – PPPRA says after meeting with NNPC, Marketers

Minister of State for Petroleum Resources, Dr. Emmanuel Ibe Kachikwu, on Wednesday held a meeting with major stakeholders in the downstream sub-sector. They discussed the recent speculations of an imminent increase in the pump price of petrol. A statement from Petroleum Products Pricing Regulatory Agency, PPPRA, said “after exhaustive deliberations, stakeholders present were in the…

Dollar scarcity hits NNPC, threatens fuel scarcity in Nigeria

Nigerians may be out for another cycle of fuel scarcity as the shortage of dollars has started having its toll on fuel importation by the Nigerian National Petroleum Corporation (NNPC). Investigation revealed that in the past one week, some fuel stations have been finding it difficult receiving the products from major marketers and the NNPC…

Prices Of kerosene, Diesel Hit Over N300 Per Litre

Consumers paid an average monthly price of N310 per litre for Household Kerosene (HHK), across the 36 States and Federal Capital Territory (FCT), according to the latest report from the National Bureau of Statistics (NBS). The price is even more in Abia, Adamawa, Akwa Ibom, Bayelsa, Borno and Cross River at N362, N323, N321, N312…

Popular Yoruba Actress Beats Male Marketer To Stupor Over Unpaid Debt

  These are definitely not the best of times between popular Yoruba actress cum producer, Lola Ajibola and her marketer, Alh Ishola Aiyedun, C.E.O Isolak Films Ltd if the information reaching yorubamoviegist.com is anything to rely on. The 2 business partners we learnt are currently in serious cold war over unpaid debt of a movie…

Dana Airline Defends Flight Delays

The Dana Airline has linked delay in flight operations at the airport to scarcity of aviation fuel. Making the clarification known while interacting with airport correspondents at the Port Harcourt International Airport Omagwa, Monday, the Station Manager of the airline, Francis Ofangba stated that there are two things that cause delays in flight. The two…

Why Your Content Marketing Needs to Be Data-Driven

Image via Unsplash When people think content, they often think creative. But in reality, great content marketing is a blend of both creativity and data. On the data side of the equation, our industry is still learning. That’s not particularly surprising. After all, the name of the game is, quite literally, content. Many content marketers, some…

The free tool most email marketers don’t know about

There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it. As email marketers we’re intensely interested in what different brands are doing with email. Style, frequency, content, layout, personalization, the variations are endless. Knowing what…

Leadership Tussle: $3bn IPMAN Refinery Dream Now A Mirage

In this piece Chika Izuora examines the status of the $3 billion refinery project of the Independent Petroleum Marketers Association of Nigeria (IPMAN) as the in-house fighting between two contenders laying claim to the presidency of the association lingers. The policy of deregulation of the downstream oil industry in Nigeria from an economic point of…

Aero suspends flight operations over N50bn debt…1,500 workers sent home

It has been revealed that Aero Contractor, which suspended flight operations Wednesday, closed shop due to over N50bn debt. Also, the entire 1,500 workers of the airline have been sent on indefinite leave while the industry unions were informed of the suspension of the flight operations Wednesday. This is as the entire counters of the…

How to be part of the elite 7% of marketers successfully implementing automation

Automation is the number one area for email innovation and focus in 2016 according to this year’s Email Marketing Industry Census. However, achieving successful implementation appears a near impossible dream. So what can marketers do to make it a reality? Similar to 2015 results, only 7% of marketers experience very successful implementation of automation programs, with…