Yahoo builds a smart billboard that spies on you to bring personalized ads

  …. a smart billboard that would use microphones, cameras and other sensors to bring personalized advertising to outdoor displays. Web  giant, Yahoo is set to revolutionize outdoor advertising with a new smart  billboard that can spy on anyone in other to serve them with targeted ads to its audience. One of the biggest goals of advertising is…

Now Trending: Introducing ModelMe Ent….

ModelME Ent is a media  platform which provides premium world class Models ,Brand Ambassadors,Marketers for Ushering  (social & corporate events), Activation, Marketing, Advertisement (billboard,calendar,tvc), Fashion (Runway & Commercial ) Do you need prompt and satisfactory service in any of the following Concert organising &  promotions, Branding and Marketing Business developing ,strategizing and management Events planning…

Bisi Alimi Releases New Photos Of His Female Alter Ego, Ms Posh Pvssy

Following Nigerian gay right activist, Bisi Alimi’s swipe at Bishop David Oyedepo for practicing religious marketing, the Nigerian man has released more photos of his alter ego who he named ‘Ms Posh Pvssy’. Recall that Bisi Alimi took to his social media account some months ago to reveal he had a new alter ego who…

BRANDS & De-marketing

The key components of a brand are product (offer), name and promise. It is interesting to note that all that takes place around brands in whatever name revolves around these three components.  So, there is the offer or product, the name for reasons of identification and differentiation, and the promise, that establishes the reason(s)-why for…

Why Your Content Marketing Needs to Be Data-Driven

Image via Unsplash When people think content, they often think creative. But in reality, great content marketing is a blend of both creativity and data. On the data side of the equation, our industry is still learning. That’s not particularly surprising. After all, the name of the game is, quite literally, content. Many content marketers, some…

The free tool most email marketers don’t know about

There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it. As email marketers we’re intensely interested in what different brands are doing with email. Style, frequency, content, layout, personalization, the variations are endless. Knowing what…

ADVAN President Canvasses Closer Collaboration Among Marketing Bodies

Afolabi Idowu President of Advertisers Association of Nigeria (ADVAN), David Okeme, has called on associations and groups within the marketing communications industry to look out for ways they can work better collaboratively. Okeme said this recently when top officials of Advertising Agencies Association of Nigeria (AAAN) paid a courtesy visit to the National Secretariat of…

10 Marketing Tools Your Agency Won’t Tell You About

Marketing and working with agencies can be hard. These tools will help you streamline your content and marketing efforts. Your agency won’t tell you about them but I’m not your agency and I will. H/T BBC show I have forgotten the name of 😉