The rise of Facebook Reactions and how brands can use them creatively

As Facebook reactions see an increased use lately, it’s time for brands to use them more creatively for sentiment analysis.
It’s been less than a year since Facebook introduced Reactions, the extension of the Like button, allowing users to express themselves in more than one way, with every reaction representing the most popular sentiments people have when noticing a new Facebook story.
Social media analytics provider quintly published a Facebook Reactions study that analyses 105,000 Facebook pages in May and June to measure how reactions are used.
The increased use of Facebook Reactions

According to quintly, Facebook Reactions make up 6% of total interactions (likes, shares, comments), and although the percentage is significantly low, there has been an increase of 22.4% from May to June.
Moreover, Facebook Reactions were at just 3% of all interactions in April, which shows how their usage is steadily increasing.
It’s interesting to note that the pages with over 10 million likes saw an increase of Facebook Reactions by 47%, which shows that users are eager to express their emotions in different ways, while publishers are starting to encourage this trend.

The most popular Facebook Reactions
The analysis of the