Total Plc Creates Opportunities For Retail Insurance Marketing

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Total Nigeria Plc, has offered its vast outlet network to boost retail insurance as it enters into strategic partnership with Leadway Assurance Limited to sell motor insurance to the public.

In the first phase of the initiative, Leadway’s Easy-To-Use 3rd party motor vehicle insurance recharge cards will go on sale at the Total’s designated outlet nationwide.

Subsequently, the stations will not only be used as pick up centres but will serve as collation centres for all insurance related issues such as claims processing.


Commenting on the strategy,  Oye Hassan-Odukale, managing director and chief executive officer of Leadway, said, “As an innovation driven market leaders in the Nigeria’s leading insurance industry, we are constantly seeking ways to make insurance products and services nearer, easily accessible and more convenient for our customers.

We have developed our online infrastructure to provide real  time, online access and interaction for our customers”.

On his part, managing director of Total, Mr. Jean-Philippe Torres said, “We are proud of the partnership with Leadway Assurance, a dynamic organisation, who shares our values of integrity, innovation, and superior service delivery. This is an association of caring brands.

Total is offering its over 500 outlets nationwide to help the company in its penetration strategy.